Whether customers are introducing a new product in the market, transitioning from in-house manufacturing to outsourced services or transferring production for competitive advantages, Centum team of experienced engineers make this a seamless process. At every step during the transfer, a dedicated cross functional team works closely with our customers to identify the challenges and assume complete ownership of the different phases to accomplish the goals for successful product industrialization.

NEW PRODUCT INTRODUCTION (NPI): is a process that customizes all of the necessary skills and techniques needed to prepare customers products for volume production. Centum Electronics, as an Electronics Manufacturing Services (EMS) provider has a long history of executing Product Transfers and developing processes for manufacturing of new products for global customers. We draw on our experience in design, manufacturing, engineering and supply chain management to drive value for our customers in the NPI phase. The New Product Introduction process plays a very important and pivotal role in the achievement of a sustainable product fulfillment strategy.

DESIGN FOR EXCELLENCE (DFX): We provide customers with the option to validate their designs to address issues that may arise in later stages of the product lifecycle. Design for Manufacturability/Assembly (DFM/A) and Design for Testability (DFT) are the key components of the analysis, which provide the feedback to the design teams to make the appropriate changes. We offer this service for products designed internally as well as for customer designed products. The latest DFx methodologies are applied to achieve lower production costs without compromising on compliance with the appropriate quality standards.

The NPI process also focusses on developing SCM strategies that will support product launch and production ramp while clearly defining and minimizing liabilities. Material and supplier selection is optimized for cost, availability, service support, lifecycle, RoHS compliance and other parameters.


  • Pass qualification first time.
  • 100 % on time delivery.
  • Zero scraps in NPI.
  • Zero escalation from customer.
  • Ability to ramp up.

At the project outset, a program manager is assigned to coordinate internal resources and establish a baseline schedule. This work includes developing task lists, assigned responsibilities, and estimated completion dates. Progress reports are published on a weekly basis, ensuring timely and effective communication to all concerned. The composition of the NPI team, from both a technical and administrative perspective, is determined by the nature of the project and timelines for completion. From prototype to pre-production to final product release, all appropriate resources are applied and the team works with a constant sense of urgency to meet all NPI Objectives.

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